Wednesday, May 28, 2003

With June almost upon us (though you'd never know it by the weather), there have been a plethora of ads on the radio for the two major gift-giving occasions of the month, Father's Day and graduations. These two events are often lumped together under the sing-songy heading of "Dads and Grads."

If I were a father (and I eventually hope to be one), I'd be pretty pissed off that my recognition day had to share billing with the amorphous time period of graduation season. Parents as a group don't get nearly enough recognition, but of the two, dads are the ones who get the shorter shrift. This is just one more sorry example of that trend. You certainly don't hear anybody diluting the whole Mother's Day thing.

That is, until now. Rather than try to put the proverbial toothpaste back into the tube, I'll go the easier route and simply squeeze the damn thing a little harder. There's another similarly sprawling, youth-oriented activity that can be marketed in conjunction with the maternal unit celebration, something that happens every year and on which tons of cash is spent. Frankly, I'm a little shocked no one has thought of this before...

Henceforth, special event purchase ads for the month of May should be announced by retailers with the tagline "Moms and Proms."

This should in no way be misconstrued as an attack on motherhood. I'm just trying to even the playing field a little for the guys. Heck, my own mother will probably read this shortly and get a good laugh out of it. Right, Mom?

...Mom?

I love you, Mom.

Posted @ 7:11 AM

---

---